POS Marketing - the Engine for Stationary Retail
In the last years, the turnover - in absolute numbers - of the stationary trade develops stronger than e-commerce turnover.
(Data source: HDE – Handelsverband Deutschland)
Customer experience is the key factor in the market place of the future.
- Interlinking of stationary retail and online retail as part of an omnichannel strategy
- Consumer-friendly service, efficient navigation at the POS and more consumer transparency
- Digitization of stationary POS marketing (e.g. through digital signage, augmented reality and virtual reality)
- Development of brand universes through cooperations with community building and viral sharing via social media
- Gamification and individualization for the generations X, Y, Z and Alpha
- Ecological awareness
POS support is the Agency for All Shopping Worlds
Range of Services Retail Marketing
- Instore and shop window concepts
- Product promotion
- Sell-in campaigns
Our Europe-wide network of over 3,000 POS service experts enables implementation across Europe.
- Decoration service, visual merchandising
- Shopfitting and assembly work
- Shelf maintenance and replenishment
- Sales promotion (sales staff, promoters, walking acts etc.)
- Hot-line service for technical POS units
- Merchandising Fixtures, FSDUs and pallet displays made of cardboard and plastic
- Permanent displays made of wood, metal and plastic
- Shop construction, shop fitting, shop-in-shops, store planning and exhibition stands
- Digital POS technologies for product demo and customer routing (digital signage, touch screen, virtual reality, augmented reality, etc.)
- Shelf promotion techniques, space management systems
- Shop window and instore decorations
- Promotional items (gimmicks, onpacks)
- Sales folder, brochures, sweepstakes
- Store checks / mystery checks
- POS surveys and interviews
- POS studies
Transparency through myPOS - just a click away
The requirements of our customers, manufacturers and retailers, are met with the highest quality standards and absolute transparency. Via our customer portal MyPOS immediate online follow up is guaranteed.myPOS
Extensive Experience with POS Marketing
We are geared towards long-term partnership with our customers, based on the highest degree of dedication and commitment. We have succesfully developed trade promotion campaigns and individual POS marketing projects for the following clients:
- Activision Blizzard
- Bandai Namco
- Carlsen Verlag
- Eckes Granini
- Electronic Arts
- Kiddinx Media
- König + Neurath
- Lotto Hessen
- Mack & Schühle
- Michael Kors
- Moët Hennessy
- Nuclear Blast
- Pierre Fabre
- Schmidt Spiele
- Stanley Black & Decker
- Super RTL
- Take-Two Interactive
- Tom Tailor
- Twentieth Century Fox
- Zapf Creation
We perform shopper marketing and sales promotion in all retail channels at trade shows and at retail events.
- GALERIA Karstadt Kaufhof
- New Yorker
Store Design & Visual Merchandising - Trends and Inspirations
Special Adventure Bike Shop is made by bike lovers. The store, located in the Botafogo neighborhood, has 15 years and is well-known and loved by the community. Crew and clients are friends and both enjoy a cycling way of life. The brand believes in transforming our society through the multiplied use of bicycles. In this moment, where natural resources scarcity and environmental destruction affect our health and wellbeing, amplifying the bike culture is one of the paths to put a brake in this process. More and more people using a bicycle as a transportation mean more health and joy for them and a general decrease in fuel consumption.
The international retail company Virgin Megastore re-opened its Flagship Store at The Dubai Mall. With over 2,400 square meters of commercial space, it was created to be the new lifestyle and IT destination for the region. With an original design concept developed by the Dubai branch of Schwitzke & Partner, it offers the latest range of music, multimedia gadgets and games, as well as books and toys. The store’s design is Inspired by the energy of a vibrant city and reflects the variety of Dubai’s urban districts; here the shopper is inspired to discover new things with every visit. To emphasize the diversity of products and categories in the store, and to give the customer an intuitive orientation at the same time.
The design of B & W exaggerates the irony of alcohol in a ‘dry state’ by allowing the space to be occupied by tall display stacks for liquor bottles – almost as an analogy for valuable manuscripts in an archive. Each bottle on the wall is designated generous space while celebrating it as a venerable object. It is the monochromatic character of the space which gives rise to a sublime shopping experience. The stacks along the wall are created by simple repetition of a single module. They are prefabricated sheet-metal elements assembled on site. The design strives to minimize the number of spatial elements and avoids creating a visual chaos in order to celebrate liquor.
For a luxury brand it never hurt to affiliate itself with top notch creativity, and Valextra is no exception. A connection to any art and design discipline has not only proven to be mutually beneficial, but often creates added value in terms of a specific kind of exposure and brand awareness. The Italian bag and leather accessories design brand already has a few collabs under its belt, and even pitches in its flagship store in Milan’s achingly chic Duomo shopping district.
ALIENWARE Flagship Store Chengdu, the world’s first flagship store of high-end specialized game brand Alienware, is fully designed by our company GRAMCO. Right in the middle of the entrance, there is a typical computer case disassembly model displayed, hanging in the midair and welcoming customers who are entering the store or passing by.
EYE-D, a Place Where You not Only Shop. Eye-D designed by Ofist in Istanbul, is not just a shop, but a multi purpose venue. It’s a blogger spot, a meeting point, an art gallery, a coffee shop or a music venue. More importantly, it is a human experience based space. A place where you not only shop, but involve in other experiences, being aware of your surrounding and valuing it. Eye-d is not just designed to be an optical shop. No business is just the business itself anymore. Everything is social.
Elegant, but soulful. Exclusive, but shoppable. Checkland Kindleysides’ first store for luxury Italian footwear brand Hogan, blends classical origins with contemporary style, as they define how the brand is expressed within a physical space. The boutique is located on one of Milan’s most fabulous shopping streets, Via Montenapoleone, sitting alongside the topmost luxury brands. Central to the design is a sculptural interpretation of ‘movement’. This draws inspiration from the work of Umberto Boccioni, in particular, his masterpiece ‘Unique Forms of Continuity in Space’.
Pedder on Scotts brings more than 100 of the hottest international footwear, handbags and accessories brands to Singapore. The store offers a range of luxury and contemporary designer products across women, men & children. It features seven retail zones: On Pedder, On Pedder Men’s store, New Generation, Weekend & Sports, Cool Kids, and Kiosks. Renowned coffee connoisseurs The Coffee Academics complete the Level 2 experience.
Topshop recently launched their Flagship Oxford Street ‘Neon Summer’ Window. The installation is themed around a series of festival inspired mannequins poised on a collection of colourful neon lit plinths has been designed and produced by Blacks Visual in collaboration with the Topshop Creative Team.
We offer temporary promotional displays, permanent POS furniture, shop-in-shop solutions and POS decoration material: standardized, functional as well as tailor-made, creative and innovative.
Please contact our sales department any time. We are happy to assist you: email@example.com
Be inspired by the POS advertising material under the following categories:
Join our Team
POS team data bank for decoration service, visual merchandising, shelf placement, field marketing, store fitting
Please send meaningful application documents stating your salary expectations and CV by email to: firstname.lastname@example.org.
Register for our POS Team Data Bank!
Anyone interested in which are a freelancer in retail promotion as decorator, visual merchandiser, store assembler, field promoter, hostess or interviewer. Please register for our file.Register Here!
Register for our POS team data bank
Your POS support team
We will check your information and we will incorporate it into our data bank. As soon as we get a job that matches your profile we will contact you and interview you personally. We will gadly if suitable and interested give you any job offers that we have.Data Privacy
Our team will gladly provide you with more information. Please do not hesitate to contact us 49 (0) 69. 76 72 57 0 or via E-mail: email@example.com
Your POS support team