Expertise and Efficency at POP

Conceptional Design and Realization of Marketing at Retail

Our retail campaigns and projects are focused on trade promotion and in-store marketing. They can be integrated into a complete communication concept.

Design and Production of POP Marketing Solutions

  • FSDU and pallet display units made of cardboard and plastic
  • Permanent display units of wood, metal and plastic
  • Digital POS technologies: digital signage, beacon, augmented reality, etc.
  • Shop construction, shop fitting, shop-in-shop solutions, store planning and stands
  • Shelf promotion techniques
  • Shop window decorations
  • Merchandising POS (poster, banner, cubes, standees, Popups, ceiling hanger, etc.) and decoration props
  • Gimmicks, giveaways
  • Salesfolder, brochures, sweepstakes

Sales Promotion Support

Relying on a pan-European network of over 3.000 POP service experts, we implement and execute the agreed retail promotion and shopper marketing activities. Decorators, assemblers, product promoters, promotional staff and hostesses work together in succesfully organized teams.
  • Decoration service, visual merchandising
  • Secondary placement service, rack maintenance and pricing
  • Product demonstration
  • Retail event
  • Shop fitting and installation
  • Stand building
  • Promotional staff and hostess

Market Research for the Improvement of Shopper Marketing

  • Store checks
  • Mystery checks
  • POP surveys and interviews
  • Creative conceptional design based on feedbacks at POP (retailer and consumer)
 Point of Sale