The Value of Shopper Marketing
The share of spontaneous purchasing decisions at POP has increased significantly.
Purchasing decisions for fast moving consumer goods are up to 100% made at the POP* (point of purchase). POP marketing reactivates already known advertisement and gives the final purchase impulse.
*also known as POS (point of sale)
Staging POS Marketing
POP marketing is essential to the consumers’ brand decision as proven by a steadily increasing number of scientific studies. Efficient shopper marketing concepts affect both: the actual buying decision and the predisposition of consumers. Emotional staging of brands can be achieved through sales promotion and marketing at the retailer.
In the digital age, shopper marketing becomes increasingly important. Consumers expect a modern POS and an enjoyable shopping experience. Their ultimate buying impulse is created at the point of purchase.
We stage products at the POS – innovative and practical!
Who we Are
POS support is an owner managed POP advertising agency. Since 2000, we partner with retailers and manufacturers applying the complete POP marketing toolbox. We are based in “Die Fabrik” business park in Frankfurt-Rödelheim. From here we plan and roll out POP marketing services for Germany and many other European countries. Our sales promotion services for well-known brands include design concepts and realization which are inspiring and prudent at the same time. Services include: State-of-the-art sales promotion concepts, store decorations, product demonstrations (placements), store planning and design, construction of display units and many others.
Our expertise is best demonstrated by our unique POP marketing project management, from planning through realization to documentation. We conduct our own POS studies. The purchasing decision-making processes and the mechanisms of the diverse retail sector are our main focus. We seize the chance at the POS - always leveraging the most current user behavior and appropriate innovative options.
By doing so we guarantee outstanding POP marketing success!